42 Kalinga MSMEs learn online selling in webinar

TABUK CITY, Kalinga – Forty two micro enterprises in the province can now sell online after attending the E-Commerce webinar given by the Department of Trade and Industry (DTI).
DTI Secretary Ramon Lopez, in his virtual message, said the continuing orientation on online marketing is government’s initiative to help micro entrepreneurs market their products under the new normal.
Lopez noted how the pandemic had knocked down the industry causing many to shut-down since March, Because of the lockdown de to COVID-19 pandemic, online market boomed pushing us to initiate means to connect the sector to e-market platforms.
During the webinar, speakers from Lazada Philippines, Food Panda and PayMaya participated through zoom.
Illuminada Calbuyao, owner of Kalinga Food Treat, said her business practically stopped with the lockdown and she sees market opportunity with the e-market. Like the other participants, she hopes she can cope with the effects of the pandemic especially that she has some financial obligation.
DTI-Kalinga Provincial Director Lino Cungihan said the activity is also part of the 33rd Cordillera Month celebration this July with the theme “One Resilient Cordillera: Embracing the New Normal Towards Recovery.” **JDP/LL-PIA CAR, Kalinga

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