SM City Baguio is embarking on an empowering campaign called #Pinoypreneur in celebration of Philippine Independence Month. Designed with a core objective of supporting and promoting local businesses, this campaign aims to foster a sense of national pride and encourage shoppers to buy local.
Launched at the beginning of the month, the #Pinoypreneur campaign provides shoppers with the opportunity to discover, connect with, and support at least 8 remarkable Cordilleran owned businesses. This unique exhibit showcases a diverse range of products and services, including fashion, food and beverage, home decor, art, and many more. From emerging talents to established enterprises, each entrepreneur brings a distinctive story, heritage, and innovation to the table.
Among the crowd’s favorite stalls are Hill Station Bistro, James Wright Café and Kape Agamang which takes you back to a fragment of Baguio’s past. Shoppers also show great interest in local “pasalubong” products from Naduma, Pasarabo Ilocandia and Ron & Mar. Whether satisfying new snacking habits or moments of indulgence, Spoonful Delights and Divine Indulgence are likewise highly sought after by customers. The #Pinoypreneur set up is not complete without the artworks from Tam-awan Village Artists which brings the public up close and personal with the creations of local talent.
From June 1-12, shoppers visiting SM City Baguio can expect to find dedicated spaces and displays at the Lower Ground Atrium showcasing a wide array of locally-made products. These spaces will serve as a focal point for shoppers to explore and engage with a wide range of products proudly crafted by Filipino hands. By providing a platform for MSMEs to reach a wider customer base, SM City Baguio hopes to contribute to the growth and sustainability of these enterprises.
The #Pinoypreneur campaign was launched with the intention of celebrating Filipino craftmanship and promoting vibrant and inclusive economy. By promoting local businesses, SM Supermalls aim to stimulate economic growth at the grassroots level and provide a platform for budding entrepreneurs to thrive. **
