The campaign period for local candidates starts as of this writing, March 25, 2022. In a day or two the campaigning will be in high gear. Social media platforms and cyber processes (like the internet) will be overheating including telephone lines.
A big portion, about 90%, of the information or campaign literature which will be foisted to the people would be false. The voters, however, would not know the difference, especially if these were sufficiently “massaged” by media handlers who, by and large, rely on advertising experts.
Woe to the candidates whose media people are not effective but are egoistic not to admit their short comings. We have seen a candidate last election whose social media people were churning out posts, rather trolls, every minute but just a glance at these would make a discerning individual conclude that these would not be effective. They were oozing with ego or arrogance which alienated instead of convincing voters to go out there and sway others.
On the other hand, the opposite camp were churning out fewer messages in the form of “posts” or “shares” or even “trolls” that were refined and subtle that did not cast aspersions on anybody but the ideas behind these just “sang” into the brains of the voters.
The result? The camp with fewer but refined posts won overwhelmingly.
In short, those with better educated handlers will have a bigger advantage.
But for the voters to really get the kind of change everybody is hankering for, we must be able to cut through the icing of the cake and get to the truth. For any campaign literature is in the form of advertisement. And advertisements are the greatest “American lie.” That is true anywhere in the world. More so in the Philippines with our legendary gullibility, if not stupidity.**